The Crafted&Co. Blog

Ideas worth sharing

Marketing strategy, content tips, and brand-building insights for ambitious businesses ready to grow.

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How to Choose a Marketing Partner for Your Small Business

Hiring marketing help is a big decision. Here is what to ask, what to look for, and what should worry you before you sign.

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How to build a content strategy from scratch when you have no idea where to start

Most businesses starting from zero do not have a content problem. They have a clarity problem. Here is where we always begin.

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Why Digital Marketing Is No Longer Optional for Small Businesses

Your competitors are showing up online every day. Your ideal clients are searching for exactly what you offer. Here is what happens when digital marketing works for you.

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The Small Business Owner's Guide to Social Media: How to Stop Wasting Time and Start Getting Results

You're posting. You're trying. So why isn't it working? Here's the honest answer, and a clear path forward for small business owners ready to grow.