For founder-led businesses

Do you have a
big vision?

We deliver the strategy and creativity to make it happen. Built for founder-led businesses that are too busy doing excellent work to market it properly.

Schedule a Call Today → See our services
Social Media
Brand Presence
Meaningful connections that drive real results
Digital Strategy
Maximum ROI
Smart campaigns that grow your business
Content Creation
Stand Out
Visuals & storytelling that truly connect
Social Media Management Digital Strategy Content Creation Brand Building Campaigns & Ads Growth Marketing Social Media Management Digital Strategy Content Creation Brand Building Campaigns & Ads Growth Marketing

What we do

The full power of
digital marketing

From ideas to execution, we work with founder-led businesses that have outgrown their current marketing setup. Strategy, content, and execution that reflects the quality of what you actually do.

01
Social Media Management & Growth

Social media isn't just about posting. It's about creating meaningful connections and driving real results. We manage your channels, engage your audience, and grow your brand presence across platforms.

02
Digital Strategy & Campaigns

A great strategy is the engine behind every successful marketing campaign. We analyze your audience, competition, and goals to create a roadmap that maximizes ROI and fuels growth.

03
Content Creation & Branding

High-quality content is the bridge between your brand and your audience. We craft compelling visuals, copy, and campaigns that capture attention and drive action in a scroll-heavy world.

04
Design & Performance Marketing

From eye-catching design to data-driven paid campaigns, we combine aesthetics with analytics to deliver results that move the needle at every stage of the funnel.

Marcela Grau
Marcela Grau Founder & Marketing Strategist

About us

Marketing, content,
and everything in between.

Originally from Colombia, Marcela is a marketing professional with several years of experience working across different industries such as events, weddings, corporate projects, and nonprofits.

She specializes in strategy, social media management, and content creation. Her approach combines creativity with analytics. She loves helping brands tell their story while making data-driven decisions that truly grow their business.

Outside of work, you'll find her exploring new cities, enjoying good coffee, or planning her next adventure.

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What clients say

Real results,
real businesses

★★★★★

"Marcela has helped take my small business to the next level by supporting my social media needs. By taking social media management off my plate, I am able to spend more time in sales meetings, and providing my clients with world class service."

C
Catalina Owner, Champagne & Confetti: Celebrations by Catalina
★★★★★

"Marcela played a key role in shaping our visual identity by creating high-quality graphics and impactful content, giving our platform a clear and professional digital presence from the very beginning. Her creativity, reliability, and ability to translate vision into strong communication have been instrumental in establishing our social media foundation."

R
Rana Alnasir-Boulos Chairwoman, Global Women Forum (GWF)

From the blog

Ideas worth sharing

View all posts →
🚀 Small Business
March 2026
The small business owner's guide to social media: how to stop wasting time and start getting results

You're posting and trying. So why isn't it working? Here's the honest answer and a clear path forward.

Marcela Grau 8 min read
📈 Small Business
April 2026
Why digital marketing is essential for small businesses

Most small businesses do not have a visibility problem. They have a consistency problem. Here is what that distinction actually means for your growth.

Marcela Grau 6 min read

Get in touch

Ready to amplify
your brand?

If you run a founder-led business and your online presence does not reflect the quality of your work, that is exactly the conversation we have. We would love to hear about what you are building.

Schedule a Call Today →
📍 Berlin, Germany
✉️ hello@craftedandco.de
🌐 Available worldwide

Prefer to talk directly? Book a call on Calendly →